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The Framing of Choice Options

Deliberation as a function of opportunity cost. And adding a "wait" option to get people to think and compare more. Read all about it here .

KU Science Salon on 15 November

One talks to the other...

The Speed of Subjective Evaluation: Polarized, but no Tradeoff

You like it, you respond fast. You don't like it, you respond fast. You don't know, you're slow. But putting you under time pressure doesn't push you to the extremes. If anything, it probably draws you further to the middle. The full story here .

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